Advocating with a commercial mindset: The impact of commercial income on nonprofit advocacy engagement

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dc.contributor.authorDong, Q., Lu, J., & Lee, C.
dc.date.accessioned2022-05-11T18:26:11Z
dc.date.available2022-05-11T18:26:11Z
dc.date.issued2022
dc.description.abstractNonprofits' growing reliance on commercial income has aroused wide concern that commercialization discourages nonprofit engagement in policy advocacy to promote positive social changes. Despite this concern, empirical studies on this relationship are lacking and existing evidence is mixed. This research note proposes that the relationship between commercial income and advocacy engagement is curvilinear, following an inverted U-shaped pattern. Specifically, as a nonprofit's proportion of commercial income increases, its advocacy engagement will initially increase, but after a tipping point, further increases in the nonprofit's commercial income will reduce its advocacy engagement. An analysis of survey data from 336 service delivery nonprofits in mainland China supports the curvilinear relationship. The finding adds new knowledge from a non-Western, authoritarian context to the literature and has implications for nonprofits in addressing the mission-market tension.en_US
dc.identifier.citationDong, Q., Lu, J., & Lee, C. (2022). Advocating with a commercial mindset: The impact of commercial income on nonprofit advocacy engagement. Nonprofit Management and Leadership.en_US
dc.identifier.urihttps://onlinelibrary.wiley.com/doi/pdf/10.1002/nml.21514
dc.identifier.urihttp://hdl.handle.net/11212/5414
dc.language.isoenen_US
dc.publisherNonprofit Management and Leadershipen_US
dc.subjectadvocacy engagementen_US
dc.subjectcommercial incomeen_US
dc.subjectnonprofiten_US
dc.subjectpolicy advocacyen_US
dc.subjectresearchen_US
dc.titleAdvocating with a commercial mindset: The impact of commercial income on nonprofit advocacy engagementen_US
dc.typeArticleen_US

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