Adoption of social media for public relations by nonprofit organizations

Simple item page
dc.contributor.authorCurtis, L., Edwards, C., Fraser, K. L., Gudelsky, S., Holmquist, J., Thornton, K., & Sweetser, K. D.
dc.date.accessioned2019-02-04T17:27:35Z
dc.date.available2019-02-04T17:27:35Z
dc.date.issued2010
dc.description.abstractThis survey of nonprofit public relations practitioners (N = 409) applied the Unified Theory of Acceptance and Use of Technology (UTAUT). Findings indicate that women consider social media to be beneficial, whereas men exhibit more confidence in actively utilizing social media. Organizations with specified public relations departments were more likely to adopt social media. Positive correlations between UTAUT factors and credibility indicated a greater likelihood to adopt social media. © 2009 Elsevier Inc. All rights reserved.en_US
dc.identifier.citationCurtis, L., Edwards, C., Fraser, K. L., Gudelsky, S., Holmquist, J., Thornton, K., & Sweetser, K. D. (2010). Adoption of social media for public relations by nonprofit organizations. Public Relations Review, 36(1), 90-92.en_US
dc.identifier.urihttp://www.kayesweetser.com/wp-content/uploads/2010/01/pubrel785.pdf
dc.identifier.urihttp://hdl.handle.net/11212/4216
dc.language.isoenen_US
dc.publisherPublic Relations Reviewen_US
dc.subjectnon-profiten_US
dc.subjectnonprofiten_US
dc.subjectpublic relationsen_US
dc.subjectresearchen_US
dc.subjectsocial mediaen_US
dc.titleAdoption of social media for public relations by nonprofit organizationsen_US
dc.typeArticleen_US

Files

Collections

CALiO Collection of Resources