Tweeting Social Change: How Social Media Are Changing Nonprofit Advocacy

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dc.contributor.authorGuo, C., & Saxton, G. D.
dc.date.accessioned2019-02-04T17:43:25Z
dc.date.available2019-02-04T17:43:25Z
dc.date.issued2014
dc.description.abstractHow are nonprofit organizations utilizing social media to engage in advocacy work? We address this question by investigating the social media use of 188 501(c)(3) advocacy organizations. After briefly examining the types of social media technologies employed, we turn to an in-depth examination of the organizations’ use of Twitter. This in-depth message-level analysis is twofold: A content analysis that examines the prevalence of previously identified communicative and advocacy constructs in nonprofits’ social media messages; and an inductive analysis that explores the unique features and dynamics of social media-based advocacy and identifies new organizational practices and forms of communication heretofore unseen in the literature.en_US
dc.description.sponsorshipnonprofit advocacy, social media, Twitter, Facebook, new media, Internet, organizational communication, public relationsen_US
dc.identifier.citationGuo, C., & Saxton, G. D. (2014). Tweeting social change: How social media are changing nonprofit advocacy. Nonprofit and voluntary sector quarterly, 43(1), 57-79.en_US
dc.identifier.urihttp://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.847.925&rep=rep1&type=pdf
dc.identifier.urihttp://hdl.handle.net/11212/4220
dc.language.isoenen_US
dc.publisherNonprofit and Voluntary Sector Quarterlyen_US
dc.subjectnon-profiten_US
dc.subjectnonprofiten_US
dc.subjectadvocacyen_US
dc.subjectsocial mediaen_US
dc.subjectresearchen_US
dc.subjecttechnologyen_US
dc.subjectmessagingen_US
dc.titleTweeting Social Change: How Social Media Are Changing Nonprofit Advocacyen_US
dc.typeArticleen_US

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