The public's trust in nonprofit organizations: The role of relationship marketing and management

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dc.contributor.authorBryce, H. J.
dc.date.accessioned2019-02-01T20:47:58Z
dc.date.available2019-02-01T20:47:58Z
dc.date.issued2007
dc.description.abstractThis article argues that the nature and significance of the public's trust in nonprofit organizations depends upon its experiences with them.en_US
dc.identifier.citationBryce, H. J. (2007). The public's trust in nonprofit organizations: The role of relationship marketing and management. California Management Review, 49(4), 112-131.en_US
dc.identifier.urihttps://dlc.dlib.indiana.edu/dlc/bitstream/handle/10535/5868/California%20Management%20Review.pdf?sequence=1
dc.identifier.urihttp://hdl.handle.net/11212/4207
dc.language.isoen_USen_US
dc.publisherCalifornia Management Reviewen_US
dc.subjectnon-profiten_US
dc.subjectnonprofiten_US
dc.subjectmarketingen_US
dc.subjectpublic trusten_US
dc.titleThe public's trust in nonprofit organizations: The role of relationship marketing and managementen_US
dc.typeArticleen_US

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