Willems, J., & Waldner, C. J.2019-01-302019-01-302019Willems, J., & Waldner, C. J. (2019). Reputation Management for Nonprofit Organizations. Open Science Foundation.https://osf.io/wj2ep/download?format=pdfhttp://hdl.handle.net/11212/4195In this outline we give an overview of the main background of our DFG-funded project, and the main research questions we focus on. The overall objective is to bring a substantial contribution to the literature on reputation building, and in particular in the field of organizations that have a social goal.en-USnonprofitnon-profitreputation buildingArticle