Bryce, H. J.2019-02-012019-02-012007Bryce, H. J. (2007). The public's trust in nonprofit organizations: The role of relationship marketing and management. California Management Review, 49(4), 112-131.https://dlc.dlib.indiana.edu/dlc/bitstream/handle/10535/5868/California%20Management%20Review.pdf?sequence=1http://hdl.handle.net/11212/4207This article argues that the nature and significance of the public's trust in nonprofit organizations depends upon its experiences with them.en-USnon-profitnonprofitmarketingpublic trustArticle