Managing Stakeholder Relationships and Nonprofit Organization Effectiveness
Date
2005
Authors
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Publisher
Nonprofit Management and Leadership
Abstract
This research examined how nonprofit organizations manage
their relationships with stakeholders and how these practices
relate to perceived organization effectiveness. We conducted semistructured, open-ended interviews with executive directors of
nonprofit organizations (NPOs) to discover whom they see as
their stakeholders, the types of expectations they encounter from
stakeholders, and the practices they use in managing stakeholder
relationships. The two nonprofits that were evaluated as most
effective used a consistent, thematic rationale in dealing with
stakeholder issues: one organization discussed its actions in
terms of its mission and core values, the other based its actions
in terms of building relationships and networks. Our study suggests that organizations that ground their external relations in
issues that are recognized as good nonprofit management, and
do so consistently across stakeholder groups, will tend to be rated
as more effective by multiple, external evaluators.
Description
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Keywords
non-profit, nonprofit, stakeholders, research, external relations, nonprofit management
Citation
Balser, D., & McClusky, J. (2005). Managing stakeholder relationships and nonprofit organization effectiveness. Nonprofit Management and Leadership, 15(3), 295-315.