The public's trust in nonprofit organizations: The role of relationship marketing and management
Date
2007
Authors
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Volume Title
Publisher
California Management Review
Abstract
This article argues that the nature and significance of the public's trust in nonprofit organizations depends upon its experiences with them.
Description
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Article
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Keywords
non-profit, nonprofit, marketing, public trust
Citation
Bryce, H. J. (2007). The public's trust in nonprofit organizations: The role of relationship marketing and management. California Management Review, 49(4), 112-131.