The public's trust in nonprofit organizations: The role of relationship marketing and management

Date

2007

Journal Title

Journal ISSN

Volume Title

Publisher

California Management Review

Abstract

This article argues that the nature and significance of the public's trust in nonprofit organizations depends upon its experiences with them.

Description

Keywords

non-profit, nonprofit, marketing, public trust

Citation

Bryce, H. J. (2007). The public's trust in nonprofit organizations: The role of relationship marketing and management. California Management Review, 49(4), 112-131.

DOI