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Browsing by Subject "marketing strategy"

Browsing by Subject "marketing strategy"

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  • Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study 
    Pope, J. A., Isely, E. S., & Asamoa‐Tutu, F. (Journal of Nonprofit & public sector marketing, 2009)
    Nonprofit organizations have grown tremendously in the last three decades. With this growth has come a greater interest from the nonprofit sector in the importance of marketing. Nonprofits did not apply marketing techniques ...